Thornton & Grooms
Thornton & Grooms Brand Refresh

Escape the sea of sameness.

Art Direction
Branding
Strategy
Digital
Print
Website

Whether it’s composition, color palettes, or clichés, if you’ve seen one HVAC and plumbing brand, you’ve seen them all — just check the stack of brochures in your mailbox. We helped Thornton & Grooms escape that one-dimensional approach by refreshing the brand with an elegant logo and modern design for a more elevated, sophisticated look and feel, allowing them to authentically stand out from national chains and “Dan in a Van” operations.

seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.