Thornton & Grooms
Thornton & Grooms Brand Campaign

It’s what’s on the inside that counts.

Advertising
Video Production
Digital
Print

Crisp uniforms. Smiling technicians. When we looked at the marketing of other Metro Detroit HVAC and plumbing companies, everything looked… the same. But in that crowd we saw an opportunity to make Thornton & Grooms stand out. We did just that with a new brand campaign that put families in the foreground and showed no matter what the weather’s like outside, T&G will keep the temperature inside perfect. Trusted & Guaranteed.

Thornton & Grooms
new to you
0:30 spot
Thornton & Grooms
new to you: evrpower
0:15 spot
Thornton & Grooms
new to you: evrflex
0:15 spot
Thornton & Grooms
lean on we
3:45
Thornton & Grooms
Life Remodeled 132
1:20
Thornton & Grooms
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
Thornton & Grooms
audi education partnership
4:35
Thornton & Grooms
Audi Etron GT Reveal
3:59
Thornton & Grooms
Audi the Charge
0:55
Thornton & Grooms
the phoenix branding
1:00
Thornton & Grooms
bell's two hearted
3:03
Thornton & Grooms
power to the people
0:30
Thornton & Grooms
SEASONS
0:30 spot

Delivering results… & then some.

94%
streamers watched ad in full
1M+
streaming impressions in 1st 5 months
83%
target audience reached on Live tv
Thornton & Grooms
sink
0:30 spot
Thornton & Grooms
bathroom
0:30 spot

seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.

Thornton & Grooms
Nanuet Dealer Spotlight
1:35
Thornton & Grooms
Executive Story
0:48
Thornton & Grooms
Employee Spotlight
2:32