Volkswagen Dealers “IN IT” together with Volkswagen Execs for the first time since the pandemic. Those two words said it all: After 5 long years apart, we knew we had to make the 2024 National Dealer Meeting one for the ages — an experience designed to inspire and rally both sides around a shared vision of success. From the keynote presentation to collaborative sessions, multicolored art direction to a big red bottle of ketchup, every moment was carefully crafted to reignite passion for the brand and commitment to Volkswagen’s future in North America.

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