Freshly brewed creativity.
Strategy
Branding
Packaging
Website
There's nothing worse than stale coffee. So, The Great Lakes Coffee Roasting Company got seeds grinding on a brand refresh to bring consistency — and cool — online and in-store. From packaging and signage, to swag and pop-up events, seeds helped this Detroit favorite serve global flavor throughout the Midwest.
The Great Lakes Coffee Roasting Company
new to you
0:30 spot
The Great Lakes Coffee Roasting Company
new to you: evrpower
0:15 spot
The Great Lakes Coffee Roasting Company
new to you: evrflex
0:15 spot
The Great Lakes Coffee Roasting Company
follow the fighters
0:30
The Great Lakes Coffee Roasting Company
the gloves
0:10
The Great Lakes Coffee Roasting Company
the mouthguard
0:10
The Great Lakes Coffee Roasting Company
the elevator
0:10
The Great Lakes Coffee Roasting Company
the bucket
0:10
The Great Lakes Coffee Roasting Company
lean on we
3:45
The Great Lakes Coffee Roasting Company
Life Remodeled 132
1:20
The Great Lakes Coffee Roasting Company
ID. Buzz Launch Video
2:01
Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.
seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.
+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
The Great Lakes Coffee Roasting Company
audi education partnership
4:35
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The Great Lakes Coffee Roasting Company
Audi Etron GT Reveal
3:59
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The Great Lakes Coffee Roasting Company
Audi the Charge
0:55
The Great Lakes Coffee Roasting Company
the phoenix branding
1:00
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The Great Lakes Coffee Roasting Company
bell's two hearted
3:03
The Great Lakes Coffee Roasting Company
power to the people
0:30
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The Great Lakes Coffee Roasting Company
SEASONS
0:30 spot
Delivering results… & then some.
94%
streamers watched ad in full
1M+
streaming impressions in 1st 5 months
83%
target audience reached on Live tv
The Great Lakes Coffee Roasting Company
sink
0:30 spot
The Great Lakes Coffee Roasting Company
bathroom
0:30 spot
seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.
The Great Lakes Coffee Roasting Company
Nanuet Dealer Spotlight
1:35
The Great Lakes Coffee Roasting Company
Executive Story
0:48
The Great Lakes Coffee Roasting Company
Employee Spotlight
2:32
The Great Lakes Coffee Roasting Company
client testimonials
0:15
The Great Lakes Coffee Roasting Company
karen's story
1:00
The Great Lakes Coffee Roasting Company
burt's story
1:00
The Great Lakes Coffee Roasting Company
Vincent's story
1:00
The Great Lakes Coffee Roasting Company
Carly's story
1:00
2023
2022
2021
The Great Lakes Coffee Roasting Company
Event reel
1:00
100,000+
square feet of branding
From multi-story clings down to personalized name tags — seeds used every inch of the venue to bring IN IT to life.
1,000+
attendees
seeds helped create an unforgettable experience that engaged, informed, and aligned dealers across the US and Canada.
150+
minutes of content
With executive speeches and dynamic videos, we crafted an inspiring narrative and set the tone for the future of the brand.
what we've done
Check out
our work.
Let's grow together
hit our line.
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