Audi of America
e-tron GT Reveal: LA Auto Show

Ideas as strong as iron, man.

Video Production
Experiential

To reveal its all-electric supercar, Audi needed a super-duper idea. seeds naturally thought of the superest-duperest-superhero: Iron Man (or, Robert Downey Jr. to his friends). We shot and edited a blockbuster conversation between RDJ and super designer Marc Lichte in just three hours to reveal the GT to adoring fans worldwide.

Audi of America
new to you
0:30 spot
Audi of America
new to you: evrpower
0:15 spot
Audi of America
new to you: evrflex
0:15 spot
Audi of America
lean on we
3:45
Audi of America
Life Remodeled 132
1:20
Audi of America
ID. Buzz Launch Video
2:01

Captured at the live event in Huntington Beach, the reveal video kicked off the day and ran throughout the rest of the evening.

seeds has been responsible for crafting not only the messaging, but the methods to keep the entire dealer network up-to-date with all things VW.

+57%
in email open rate YTD
+41k
registered users YTD
+141k
page views YTD
Audi of America
audi education partnership
4:35
Audi of America
Audi Etron GT Reveal
3:59
Audi of America
Audi the Charge
0:55
Audi of America
the phoenix branding
1:00
Audi of America
bell's two hearted
3:03
Audi of America
power to the people
0:30
Audi of America
SEASONS
0:30 spot

Delivering results… & then some.

94%
streamers watched ad in full
1M+
streaming impressions in 1st 5 months
83%
target audience reached on Live tv
Audi of America
sink
0:30 spot
Audi of America
bathroom
0:30 spot

seeds defined a clear, consistent message that honored T&G’s heritage, while reflecting their forward-thinking philosophy.

Audi of America
Nanuet Dealer Spotlight
1:35
Audi of America
Executive Story
0:48
Audi of America
Employee Spotlight
2:32
Audi of America
client testimonials
0:15
Audi of America
karen's story
1:00
Audi of America
burt's story
1:00
Audi of America
Vincent's story
1:00
Audi of America
Carly's story
1:00

2023

2022

2021

Audi of America
Event reel
1:00
100,000+
square feet of branding

From multi-story clings down to personalized name tags — seeds used every inch of the venue to bring IN IT to life.

1,000+
attendees

seeds helped create an unforgettable experience that engaged, informed, and aligned dealers across the US and Canada.

150+
minutes of content

With executive speeches and dynamic videos, we crafted an inspiring narrative and set the tone for the future of the brand.

what we've done

Check out
our work.

Volkswagen
2024 VW Dealer Meeting
Thornton & Grooms
Thornton & Grooms Brand Campaign
Volkswagen
Dealer Communications Platform
Old Sport Customs
Old Sport Customs Branding
Life Remodeled
Lean On We Campaign
Ven Johnson Law
VJL Follow the Fighters
Evrdrive
evrdrive Brand Launch

View more work